Many make a drama of chanting three lakh names. But merely a show of chanting without disturbing others will not benefit anyone, except perhaps oneself. Therefore we are preaching by approaching the people of the world dressed even somewhat better than they, showing knowledge even somewhat greater than theirs, being even somewhat more stylish than they — without which they would think us worthless and not listen to our Hari-katha.

Quoted in Sri Bhaktisiddhanta Vaibhava