The Krsna of genuine Krsna-kirtana is not the imagined “Krsna” attempted to be imprisoned by the hybrid ideologies of feeble mankind, the “Krsna” conceived as a historical figure, or an allegorical or mythological “Krsna”; nor the “Krsna” of the prakrta-sahajiyas or materially lusty persons; nor the “Krsna” portrayed by mundane artists or of those in the grip of liberal doctrines; nor the “Krsna” of the clay-brained; nor the “Krsna” taken as fuel supply for any personal inclination. Such maya-mixed “Krsnas” are not the Krsna of Krsna-sankirtana. When a famous novelist described Krsna-caritra (The life story of Krsna), how gushily the New Bengal youth proclaimed it at every street corner and marketplace!  When Krsna-caritra was first published, from every mouth, both young and old, was heard, “Now there is fresh light on the character of Krsna!” There was so much discussion on the “Krsna of Mahabharata” and the “Krsna of Srimad-Bhagavatam,” and so on. But our Krsna is not a “Krsna” to be measured by clay-brains and placed in a box. Our Krsna is Sri Krsna. Krsna means all-attractive, and Sri means the supremely beautiful, whom only Krsna has the power to attract.